Feb 26th coffee houses across the nation will be offering incentives to attract Starbucks customers. This is the day that Howard Schultz has declared as a major retraining day for its employees. Closing stores nationwide Starbucks competition see this as a great opportunity to attract, and hopefully keep, customers from the coffee conglomerate. From free coffee to 99 cents lattes from Dunkin Donuts businesses are marketing their wares such at in this article from QSR Magazine.

Dunkin' Donuts Offers 99-Cent Lattes

On Tuesday, February 26, Dunkin' Donuts wants to ensure that no coffee lover is denied a delicious espresso-based beverage. The chain will offer all customers a small latte, cappuccino, or espresso drink of their choice, hot or iced, for the special price of 99 cents. The promotion will be available in participating Dunkin' Donuts' shops across the country from 1 p.m. to 10 p.m.

 This special offer follows last week's announcement that, for the second year in a row, Dunkin' Donuts ranked No. 1 in customer loyalty in the coffee category on the Brand Keys Customer Loyalty Engagement Index. Brand Keys, Inc., a research consultancy considered the world leader in customer loyalty and engagement metrics, conducted the national survey. According to the survey, Dunkin' Donuts was the leading brand for consistently meeting or exceeding consumer expectations. read more